Improving Your Performance

Versatility • Productivity • Quality

Today more than ever, these are vital to your business. It’s no coincidence that they’ve also proven to be the foundation of my success in marketing. Throughout my career I’ve been blessed with the ability to combine artistic creativity with logical thinking. This “right-brain/left-brain” balance—and the ability to operate at a high level on each side—has played a large role in allowing me to deliver programs that have improved the performances of a variety of businesses. My background in brand and product marketing, operations, management, design, publishing, and sales, along with my management training at the Kellogg, are further testament to this fact, and have served me well in honing my skills. Take a look at the basic categories of service listed below and ask yourself: Is your company firing on all cylinders in each case? If you don’t know, or don’t love your answer, please give me a call.

— Bruce Hendrickson
HMStrategies@gmail.com
312.953.1585

Marketing Strategies

I used to work with a guy who was an offensive lineman for the Miami Hurricanes football team, and one of his favorite sayings was, “A good play starts with a good huddle.” And he was right. As much as I appreciate the value of storytelling and social media as marketing tools, they’ll under perform if they’re not built on a sound marketing strategy. Your product is only as good as your plan, and I have over 20 years of experience in creating successful strategic plans.

Social Media Planning and Execution

My grandfather knew the meaning of relativity. He wasn’t a physicist, rather he was a farmer, and his attitude about weather was relative. Calling it “good” or “bad” depended on what he was trying to do. Rain one day might be good. On another, not so much. With social media, the tools are constant, but their appropriateness depends on what you’re trying to do. I can help you figure that out.

Content Marketing

Back in my days of print custom publishing, readers were pretty much on their own to determine the validity of our stories. Social media has changed all that. Reading is no longer a solitary pursuit. There are thousands of people out there who will voice their reactions to your message, and thousands of customers listening to them. These comments can be good or bad, reinforcing your message or damaging it. I can help you make sure the comments are good.

Sales Training

Recently I was preparing a presentation on mobile marketing. As I was putting in the final touches I realized that there were several updates I could include that weren’t available when I began the project only a few weeks before. It struck me how fast change is taking place—change that can have a direct impact on sales. However, few people are busier than salespeople, and few people have less time to stay abreast of new media strategies than they do. I can help bring them up to speed and help keep them there.

Website Design

It’s never been easier to design your own website. Hundreds of templates are available for WordPress®, Joomla®, Drupal® and the like. The trick is making sure that your site is aligned with your strategy and delivers optimal performance for your business. I can help you with your design—and the tricky part, too!