My wife loves cleaning tools.
I’m not saying she likes to clean – she just has a thing for the gear. Whenever we’re at the Home Depot, she’ll slow down as we walk by the vacuums. She’s been known to dial up the Home Shopping Network when they’re talking housewares. At various times I’ve come home to find a Swiffer with a ten-year supply of pads, two Twist-N-Wring mops, or a plastic power washer for the outside of the house. I didn’t even know our house was dirty, but now I can tell by the
Continue reading If I Had A Hammer
A friend recently asked me to explain integrated marketing. I told him how a good strategic marketing plan worked, how it defines a coordinated way to go to market and creates a plan that all departments could refer to. I talked about the essential elements of a plan. But that got me to thinking, “What brings a good plan to life?”
A good strategic plan is essential to the success of a business. That plan can take the form of volumes of work containing SWOT analysis, portfolio analysis, segmentation studies, financial reports, forecasting, and the like, all painstakingly developed over the course
Continue reading Marketing 101: The Essence of Integration
I’m a marketer, and I’m OK.
That button on the front page of this site, “Trust me, I’m a marketer”, is pure tongue-in-cheek. I know the reputation we sometimes get, and I also know most of it is well deserved….
Breakfast for me is usually a bowl of Quaker Old Fashioned Oats with a little fresh fruit. I’ve been trying behave myself, diet-wise, and oats are a pretty healthy way to start my day, or so my doctor tells me. But today I just wasn’t up to facing another steaming bowl of goodness, so I decided to bag it and have one of
Continue reading These are my people.
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