The Shortest Distance is a blog about storytelling, integrated marketing strategies, social media, and the many ways they can work together to help people connect and businesses succeed.

Bruce is a seasoned marketing pro who has improved the performance of a variety of corporations by combining solid integrated marketing strategies with compelling content and leading-edge Web 2.0 tools.

His background in brand and product marketing, operations, management, design, publishing and sales, along with his classical training at the Kellogg Graduate School of Management, give him a 360º perspective on today's marketing opportunities.