When my daughter was little and learning to read, she had a book that was composed of very simple words and short sentences. Pictures were interspersed within the sentences as stand-ins for the more complex words. To this day, our entire family remembers one sentence in particular. It comes up on a regular basis at family gatherings, and it always makes us laugh, just because it’s so silly and it reminds us of a special time. A (banana) is not a (lunchbox). That’s it — hey, our family’s an easy laugh.
Anyway, I was reminded of it while reading a blog post
Continue reading A Banana Is Not A Lunchbox
An ad agency friend of mine recently told me that he “didn’t get” social media. My knee-jerk reaction might have been, “He’s right. He just doesn’t get it.” But that would be missing the point. It’s well and good to believe in the power of social media—I’m a huge proponent of social media, in fact—but beware of over-imbibing in Social Media Kool-Aid.
Social media proponents often forget (or dismiss) the many people who “don’t get it,” or just don’t care about it. Oftentimes social media evangelists preach at them, drowning them with statistics, until the nonbeliever is converted. Or exhausted. Lots of
Continue reading Social Media Myopia
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