My wife loves cleaning tools.
I’m not saying she likes to clean – she just has a thing for the gear. Whenever we’re at the Home Depot, she’ll slow down as we walk by the vacuums. She’s been known to dial up the Home Shopping Network when they’re talking housewares. At various times I’ve come home to find a Swiffer with a ten-year supply of pads, two Twist-N-Wring mops, or a plastic power washer for the outside of the house. I didn’t even know our house was dirty, but now I can tell by the
Continue reading If I Had A Hammer
I’ve been reading Jaron Lanier‘s book, You Are Not A Gadget: A Manifesto. It’s so thought provoking—mind-bending, really—that I’m compelled to post something to pass the word on what a good read it is.
As you may know, Lanier is a leader in computer science, as well as a composer, visual artist, and author. He’s the founder of VPL Research and is the guy who popularized the term “virtual reality” back 1980′s.
I had some brief reservations before writing this, since I’m a huge fan of social media, and this book takes it down a peg or two. Or three. But social media
Continue reading Social Media, Reductionism, and Living An Analog Life
I spent over 10 years in B2B publishing, working for a magazine called Nation’s Restaurant News (NRN). It’s a newsweekly that reports on the restaurant industry. Restaurant operators read it. For those of you who don’t know, the restaurant business is huge. It employs more than 11 million people and generates hundreds of billions of dollars of revenues. Even in a down market, foodservice is big business.
Yesterday I was having lunch with a client—someone who’s been active in the foodservice market for a couple decades. We were talking about how the publishing game has changed and how all of the restaurant
Continue reading Beware of the Monkey Fist!
No, that’s not an updated profile photo. (OK, put a beard on me, and I begin to see the similarities.) Anyway, it’s there because I’ve been thinking about evolution.
I was working on a mobile marketing project, and it struck me just how much has changed in this business. I’ve been a marketer for more than a few years, and during that time marketing, media, and communications in general have evolved dramatically.
Just one example: There was a time when typesetting was hugely expensive, laser printers cost thousands of dollars, not hundreds, and a color separator could take up an entire room. Along
Continue reading Evolution and the Media Revolution
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What is The Shortest Distance? The Shortest Distance is a blog about storytelling, integrated marketing strategies, social media, and the many ways they can work together to help people connect and businesses succeed.
Bruce is a seasoned marketing pro who has improved the performance of a variety of corporations by combining solid integrated marketing strategies with compelling content and leading-edge Web 2.0 tools.
His background in brand and product marketing, operations, management, design, publishing and sales, along with his classical training at the Kellogg Graduate School of Management, give him a 360º perspective on today's marketing opportunities.
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